Press Kit

Release Distributed February 3, 2021


Refinery Lab Partners with Mobilosoft to Drive In-Store Traffic with Location-Based Marketing Solutions in the U.S.

Now multi-unit operators can attract customers using searches like "curbside pick near me"

We appreciate your interest in the Mobilosoft location-based marketing solution. If you have questions, please reach out to our media contact, Karen Phillips. She is available to answer general questions, connect you with our technical experts and schedule media interviews.

Press Release

Media Contact:

Karen Phillips

KarenWPhillips@mac.com

407.474.6488

Best Practices

Three Best Practices for Driving In-Store Traffic with Location-Based Marketing

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eBook

Zero Click eBook

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Overview PDF

Overview on Location-Based Marketing

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Case Studies

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Carrefour

Carrefour increased the visibility of their stores in local search leading to massive growth in their in-store traffic for 800+ locations in Belgium.

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Eurotyre

Eurotyre increased its activations by 92% (call, direction and website visits).

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Introductory Videos

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Mobilosoft Overview

George-Alexandre (CEO of Mobilosoft) explains what we can do and how we can help.

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Location Management

Increase your online visibility, foot traffic and measure the value of your effort.

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Review Management

Manage reviews for multiple locations with ease; saving time, money, and effort.

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Trends: ROPO

Learn more about the latest trends in online habits including "research online purchase offline" (ROPO).

Spokespeople

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Ashif Dhanani
Co-Founder & Chief Marketing Strategist, Refinery Lab
Orlando, FL

Ashif Dhanani, Co-Founder and Chief Marketing Strategist for Refinery Lab, launched the company in 2015 to utilize the latest digital transformation strategies to drive revenue for non-technical companies around the world. Dhanani has more than 20 years of experience expanding global markets, enhancing the customer experience, creating demand generation and driving revenue. To date, Refinery Lab has helped launch more than 20 start-up companies in three continents.

Dhanani began his career in the oil and gas industry, focused on the graphical user interface for seismic processing. Much of his energy career was spent at Sun Microsystems where he was one of the first software engineers in Canada to lead the company’s marketing efforts. There he introduced new service offerings and channel programs that grew revenue from $300M to more than $1B in 3 years. He later headed the team responsible for developing the world’s first cloud storage and computing offerings. Dhanani also spearheaded marketing for Voxeo, now Aspect Software, and then spent 6 years as the Chief Marketing Officer for a publicly traded company in Australia with annual revenues of more than $2B. He earned a Bachelor of Science from the University of Calgary.

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George-Alexandre Hanin
CEO & Global Partnership Director, Mobilosoft
Brussels, Belgium

After identifying a major gap in the retail sector, George-Alexandre Hanin, CEO & Global Partnership Director of Mobilosoft, used his engineering and mobile marketing expertise to revolutionize location-based marketing for retail and restaurant operators. Launched in 2010, Mobilosoft allows those with multiple locations to quickly and easily update customer information responsible for driving in-store traffic on apps like Google Maps and Facebook from a single platform. The solution is now used by hundreds of brands throughout five continents.  


Capitalizing on the European market’s smartphone adoption, Hanin helped the industry move toward mobile-oriented websites by creating the first CMS (content management system) that generated mobile retail websites in less than 30 minutes. He began his career as a business development manager at Altran, an international engineering firm. Hanin gained digital experience as a consultant for Deloitte, where he implemented CRM (customer relationship management) platforms like Salesforce and Siebel; he then served as an account manager at Actito, another well-known CRM. Hanin earned a Master in Business Engineering from the Louvain School of Management.


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